Stop growing revenue and losing profit.FitFinance fixes it.
82% of business failures trace back to poor cash-flow management. Not low sales. Not bad products. Lack of financial visibility.
We give you that visibility in 30 days or less, from margin clarity to revenue forecasting for smarter budget allocation.
What you actually get.
A 30-minute diagnostic call plus a custom written assessment. Yours to keep, whether or not we ever work together.
Margin map
SKU-by-SKU contribution margin breakdown, exactly which products fund growth and which quietly bleed it.
90-day forecast
Cash-flow and P&L projection based on your real numbers, so you stop being surprised by frozen accounts and slow months.
Quick wins list
3 to 5 actions you can implement immediately to protect margin, the highest-leverage moves for the next quarter.
Ready to walk away with a real financial picture?
30-min diagnostic call + custom written assessment, delivered within 7 days.
5 red-flag questions every founder should answer
in under 60 seconds.
If any of these gives you pause: it's not a small gap. It's the exact place profit is leaking out of your business right now.
Is your Contribution Margin above 40%, or is it silently drifting below the line that breaks your net profit?
Do you know your break-even ROAS per channel, or are you scaling ad spend and hoping the margin follows?
Which of your SKUs are quietly pulling everything down, like a Product B selling at 35% CM while the rest run at 65%?
Does the net profit on your P&L actually match the movement in your closing cash position each month?
As revenue grows, is OPEX shrinking as a % of revenue, or eating the leverage you just fought to create?
Recognize any of these? You're not alone.
Get a free Financial Assessment and see exactly where profit is leaking, in 30 days or less.
Three checkpoints. One monthly rhythm.The system we run on every brand.
Read your P&L
Understand every margin layer, from gross revenue down to net profit. Every cost line tracked as % of revenue so you can see exactly where profit comes from and which cost layers need review.
Own your Contribution Margin
Your CM is the first real profitability checkpoint and the number that funds your entire OPEX layer. We set your CM target, track it monthly, and use it as the number that drives every scaling decision.
Reconcile P&L with Cashflow
Every month, we verify that the profit your P&L shows is reflected in your actual cash position, including payout balances sitting in your payment gateways. No gaps between what you earn and what lands in the bank.
Monthly rhythm
Consistency is what turns financial data into financial intelligence. Every month we run the same close process on your books: revenue captured, P&L closed, CM checked, payout balances recorded, cashflow updated, reconciliation done.
Want the FitFinance Method™ applied to your numbers?
We'll run the diagnostic on your P&L, CM, and cash reconciliation, free. Only 3 assessments this month.
How a DTC fashion brand doing €2M a yeargrew Contribution Margin by 15% in 90 days.
A DTC fashion brand doing €2M in annual revenue, selling across Europe and worldwide. From the outside everything looked healthy: sales, ROAS, new launches. Behind the scenes, they had no idea where the profit was actually going.
The situation before
They already had an accounting firm. The problem wasn't compliance, it was visibility.
- P&L showed only net Shopify payouts. Refunds, chargebacks and payment fees were invisible.
- COGS booked as one monthly lump sum to the fulfillment center: no breakdown of product, shipping, handling.
- Marketing bundled with general operating expenses → Contribution Margin impossible to calculate.
- Recurring cash-flow squeezes and bank account freezes.
What we did in 3 months
- Step 1
Full cost & pricing audit
We mapped every SKU's true landed cost. Identified products selling at 80–90% cost rates, silently destroying margin at scale, and repriced or removed them.
- Step 2
Multi-currency banking & payments
Restructured the payment infrastructure for international eCommerce. Cut payment processing and currency conversion costs by approximately 30%.
- Step 3
Fulfillment renegotiation
Benchmarked their 3PL against industry standards and renegotiated handling from €3.50 to €1.00 per item, a single line item that lifted Contribution Margin ~15%.
- Step 4
Refund policy redesign
Reworked the refund flow to favor store credit and gift cards where viable. Reduced refund losses and the warehousing costs tied to returns.
- Step 5
Forecasting & target framework
Set forecast goals and target percentages across every cost centre. Future decisions (pricing, launches, suppliers) now evaluated against real benchmarks.
The result, in 90 days
"More clarity and a good feeling about the future. Actually knowing where we are losing profit."
The diagnostic that changed the pricing conversation
Before the audit, "the brand is profitable" was one number. After, a Contribution Margin per product view exposed exactly which SKUs were funding growth and which were quietly bleeding it.
| Product | Revenue | Direct costs | CM | CM % |
|---|---|---|---|---|
| Product A | €10,000 | €3,500 | €6,500 | 65% |
| Product B | €6,000 | €3,900 | €2,100 | 35% |
| Product C | €8,500 | €2,800 | €5,700 | 67% |
The insight: Product B was silently pulling the blended margin below target. The fix wasn't "sell more": it was reprice, renegotiate the supplier, or retire the SKU. Applied across the catalogue, this alone lifted blended CM by +8 points.
+15% Contribution Margin in 90 days. Your turn?
Free Financial Assessment, includes The FitFinance Method™ (11-page PDF).
This is for you if.
You run a DTC or eCommerce brand
Shopify, WooCommerce or similar. Selling physical products direct to consumers, domestically or internationally.
You're past €50k/month in revenue
You have real volume, but the financial picture is fuzzy. Growth is making the blind spots bigger, not smaller.
You're tired of guessing
You want to know (per SKU, per channel, per cost centre) exactly where margin is being made and lost.
The monthly close checklistwe run on your numbers.
Nine checks. Every month. So you always know if you're winning, before the quarter closes and it's too late to fix.
- Check 01CM % is at or above monthly target
- Check 02Refund rate stable or improving vs last month
- Check 03Marketing cost % has not exceeded planned budget
- Check 04COGS % is in line with prior months
- Check 05All payout balances recorded across gateways
- Check 06Closing cash reconciles with P&L net profit
- Check 07OPEX % has not increased unexplained
- Check 08Net profit is on track vs quarterly target
- Check 09YoY comparison shows stable or improving margin
How it works.
Apply in 60 seconds
Fill the short form below. We'll review fit within 24 hours.
30-minute diagnostic call
We dig into your current setup: Shopify data, P&L, cost structure, biggest pain.
Custom assessment delivered
Within a week you get the written assessment: margin map, cash-flow forecast, quick wins.
Three steps to total financial visibility.
Apply in 60 seconds. We reply within 24 hours.
Questions you might have.
Claim your freeFinancial Assessment.
Tell us a little about your brand. If it's a fit, we'll reach out within 24 hours to schedule your diagnostic call.
Custom written assessment
Margin map, 90-day forecast, quick wins list. Delivered within 7 days of your call. Yours to keep, whether or not we work together.